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Google Search Console now consolidates search performance data to canonical URLs: what does this mean for SEOs?

A couple of months ago, Google announced a big change in how they report URL performance in Search Console (clicks, impressions, average position and average CTR). In this post, I will explain you what this change is all about and what it means for SEOs.


Research has shown that most people leave a site after 3 seconds if it takes a lot of time to load. So, as a way to make the web better for all, Google partnered with like-minded players in the industry to create the Google AMP project. What is Google AMP? The Accelerated Mobile Pages (AMP) project is […]