A couple of months ago, Google announced a big change in how they report URL performance in Search Console (clicks, impressions, average position and average CTR).
As part of the “Campus Experts Summit” event that took place last month at Campus Madrid, the Mobile UX Manager at Google Claire Illmer hosted a session called “Winning on the Mobile Web”.
Now that we know what Progressive Web Apps (PWAs) are, we can dive a little deeper and talk about those key features that differentiate them from a native mobile app and a regular web experience.
A lot has been said lately about Progressive Web Apps because of their relative ease of development, the wins for the user experience, and their other many benefits: offline mode, no installation required, etc.
We all want our visitors to look at as many pages as possible because it increases brand recognition and trust.